I recently read a great article that highlights a new take on an old idea, Facebook's Causes application, which has just launched a new program featuring $25 and $50 Causes giftcards to be sold in supermarkets. While Causes won't be making any revenue off of these (just yet) they will be building their brand identity outside of the information superhighway as well as encouraging more people to engage in the act of supporting their favorite charities.
Aisle definitely be looking for these the next time I'm food shopping.
No comments:
Post a Comment